A Sales Video Is NOT A Lead Magnet

A sales video is not a lead magnet.Really.If you think it is, allow me to introduce you to what a lead magnet actually is:A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead...
Rev Up Your Revenue Engine With Email Marketing

Rev Up Your Revenue Engine With Email Marketing

While the world wonders what the new normal is going to be like, we business owners are focused on revving up our revenue engines. We want to attract, welcome, and serve old and new customers. The fastest and most effective way to do this is by email marketing. Simple...
How To Choose Information Product Topics and Types

How To Choose Information Product Topics and Types

Choose your information product topic and type with care. EBooks and videos aren’t the only information products! I created a list and cheat sheet of 45 types of info-products that includes links to sites to learn how to create that particular product, but there are...

Branding, Current Internet Marketing Tactics, Money

Branding, Current Internet Marketing Tactics, Money That is the focus of the newest product I have available for you: the new business owner the new internet marketer the experienced marketer who wants to know the latest tactics to learn how to take your business to...

Webinars and Workshops Work to Attract Your Target Market

Using Webinars and Workshops Work to Attract Your Target Market Webinars and workshops are effective tools for attracting your target market, getting to know them and more importantly…for getting in front of them to be seen as an expert. I know because...

3 Big Mistakes to Avoid When Building a List

Mistakes to Avoid When Building an Email List When building an email list, it’s not all about size. It’s not a matter of throwing every technique you can at it while hoping to get the maximum number of e-mails. While you might be able to get more subscribers in...