Mistakes to Avoid When Building an Email List

When building an email list, it’s not all about size.

It’s not a matter of throwing every technique you can at it while hoping to get the maximum number of e-mails. While you might be able to get more subscribers in the short-run this way, in the end this will actually create more problems. Read on and we’ll look at three common mistakes that many marketers will make in a bid to quickly swell their numbers…

Giving Away the Wrong Freebie

Freebies and give aways. As incentives they are a great way to encourage more people to sign up, but it can create problems. Especially if you give away something that is ‘too good’, then you can attract subscribers who are only interested in getting free things… good luck getting them to pay for products later on!

On the other hand, if you give away an ebook or report that is sub-par, then you risk demonstrating to your subscribers that you don’t deal with quality.

Again, good luck getting them to buy from you later down the line.

Not Getting Targeted Subscribers

Another mistake is not trying to target your subscribers. In other words, if you are giving away a product that isn’t in your niche, or if you are attracting subscribers from a random source, then they won’t be your target demographic. A list of random e-mails is no more useful than a solo ad, so try to find people who will actually be interested in what you have to say. Better yet, try to develop a relationship with them first via some content marketing.

Doing Everything Yourself

Many marketers want to do everything themselves as a way to save money. And your typical entrepreneur is naturally a control freak. But by doing everything yourself you not only waste valuable time but you risk doing a worse job than a professional would have done. Need a landing page written but can’t write? Then consider hiring a writer. Need a web design or graphic but don’t have the eye for detail? Hire a designer.

Just as important is to use the right tools. For email marketing there are programs like GetResponse or AWeber and ClickFunnels that can drastically simplify the process, so don’t be stubborn and try to do it all in Notepad!

Avoid these three mistakes and your list will grow faster and be much more relevant as a result!

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