Change is scary. It seems to get scarier the older we get. Since 2008, I’ve met many women over 50 who lost their corporate jobs and are floundering with what to do next. Then there are those who are scared they’re going to lose their jobs. Both scenarios are happening every day to women and my concern is that they’re paralyzed by fear and uncertainty. And that means they’re not doing anything except sitting in their fear.

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If you’re sitting on a mailing list of 1,000+ right now, then chances are you’re feeling pretty smug. A lot of digital marketers would give their left arm to be in your position and the potential for earning from this is huge. It’s taken work and dedication but you did it – and you deserve to give yourself a pat on the back.

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You’re ready to begin building your list. You have your autoresponder campaign set up. You have the opt-in form created. Now you should ask yourself a simple question: why should anyone be willing to give you their email address? What are you going to offer them in return? And how is your list going to give them value in exchange for that personal information?

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