How to Keep Your Subscribers Active on Your List

If you're sitting on a mailing list of 1,000+ right now, then chances are you're feeling pretty smug. A lot of digital marketers would give their left arm to be in your position and the potential for earning from this is huge. It's taken work and dedication but you did it – and you deserve to give yourself a pat on the back.

But just having a mailing list is not enough. This is only a small part of the puzzle. What's actually more important is to keep your subscribers engaged. That means making sure they keep reading, it means making sure that they are keen to find out more about what you're selling and it means having them primed to convert and buy your products when the time comes. Let's look at how you can do that.

Post Regularly

If you have a mailing list and you message your members once every month, then you can't expect them to be all that interested in what you have to say. There is a momentum here, so you need to keep up that relationship and ensure that you stay in the forefront of their minds. Avoid a situation where they see your name in their inbox and think: ‘who?'.

But Not Too Regularly

On the other hand though, don't message four times a week to the point where they're sick of hearing from you. Leave them wanting more, not feeling desensitized to your message and anything you possibly could have to say.

Provide Value

This is the most important point of all. Make sure that your e-mails provide value in some form or other by being entertaining, informative/educational or useful. Try to give some kind of tip in every single message that will have a positive impact on their lives and this way they will end up looking forward to what's coming next.

Tease

Being a tease is a good thing in the world of digital marketing. Tell your readers what is coming up next and try to build some anticipation at the end of each message. Think of this like a serial novel being published in a magazine – end every chapter on a cliff-hanger!

Ask Questions

Another useful strategy is to ask questions or even to ask your members for favors. This is a very personal way to communicate with an audience, so take advantage of that by actually interacting with them. If they feel they're contributing, then they'll be more likely to want to help.

My Confession

I would love to tell you that I do all of the above, all of the time. But, I don't. Alas, I will let many days go by before emailing my list. And there are other times when I've sent the list three (3) emails that day. I haven't lost many subscribers, though, so I'm pleased about that. I think it's because my subscribers know I'm trying to give them value instead of constantly promoting something. Or to entertain without selling them something. The majority of people on my list want to make money online. Some are interested in purchasing what I sell, others aren't. The purpose of my emails to them aren't to always sell though. It's about telling them more about me and how I work and what I offer, while giving them a tip or sharing with them a tool I use. Ultimately, I would like everyone to buy what I sell. But, that's not going to happen. So, I'm happy with developing the relationship because sometimes the non-buyer will refer someone to me and that's just as good. Oh, and I've gotten to know a few of my subscribers, too. They've responded to my emails and asked questions and we've connected on social media.

 

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0 thoughts on “How to Keep Your Subscribers Active On Your List

  1. Great post and advice, something you’re doing is obviously working to get an open and click rate that high. I’m really interested in what you said about not to often, the general advice and training from our gurus at EN is to mail at least once a day, I’ve had perhaps 2 people complain and leave because it’s too many – I RSS my Daily blog to my list which is informative stuff, not selling, plus they get a daily autoresponder if they’ve just joined and some days of the week another one because I’m doing a hangout and I don’t email with other stuff because I’m worried it’s too much, but I want to – any suggestions, should I drop the RSS to my mailing list – your open rate is 10x mine.

    1. Hi Emma – thanks for asking! When I’m building a list from scratch, using preset autoresponders or marketing funnel, I always personalize the emails in some way so they reflect my ‘voice’. I also understand that a new list will be just like stepping into business networking group for the first time…I don’t know them, they don’t know me. Some will like me. I will like some. Not everyone will stay around to hear what I have to say. Over time, as long as I am true to my voice and my mission (to inform, educate, humor, help, sell) then the list will become a good one. Right now I’m developing a new list and have a 25% open rate and 6% click through rate…but experience tells me that this is normal. We’re still getting to know one another. Those who unsubscribe from that list have been known to join another list of mine, better suited to what they are interested in learning from me or getting from me. Don’t drop the RSS – they subscribed on purpose! (Or should have) Start engaging your list with simple surveys or polls … just ask them if to this point they believe they’re receiving too many emails from you. And then share the results with them, while thanking them for participating, and let them know how you will respond (continue as is or reduce the number of emails). Don’t assume anything…each subscriber is an individual and has his/her reasons for subscribing, unsubscribing, opening, clicking. And remember, it takes time to nurture a list to one that is responsive.

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