Find out what's working in your business so you can do more of it.
What's bringing in profits?
What do you love doing?
What makes you shine?
What is attracting new customers?
What isn't working?
What isn't bringing in revenue?
What isn't attracting new leads?
What isn't easy? Meaning you're spending time trying to make it work?
Let's say you have a custom candle business and you can see by your order list that your top sellers are scented with:
And you're least popular scents are:
But you're spending just as much money marketing the least popular as you are on your best sellers.
Stop focusing on trying to sell what your customers don't want and put your money toward selling more of what your customers do want…and you'll get new customers.