Persona Based Content Marketing Simply put, persona based means having your customer in mind when creating content. Not just your target market, but an actual
Year: 2015
My Network Determines My Net Worth I didn’t understand this until I moved to an area that is populated with people who settle. At first
I learned how to make decisions, commit to them and be flexible in my first year of business. I had to. Outside forces like the economy, financial institutions, government regulations, customers, and family all had a direct impact on my business.
Success Is A Moving Target I wish I could tell you that my road to success was straight and clear and short. But, hey, if
I had been traveling for a few weeks, attending back-to-back business conferences in Irvine, California and Nashville, Tennessee. And while the travel tired me, I
When it comes to social media there are no new fancy tricks to learn. It’s all about interaction. Using social media is about compelling people, consistently, to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is…
The Ideal Length of Your Content On Social Media Platforms While it would be great if I could tell you that a single piece of
This is post 8 in a series of 10 about becoming an authority on social media. Read the previous 7 posts: 1. 5 Reasons Why
If you thought it was hard choosing a profile picture, writing your bio and picking a cover image…well now you have to make sure that you are regularly posting high quality, interesting and engaging content on a highly consistent basis.
To establish authority and trust, it’s very important to write a professional sounding bio for your profiles. When someone finds your account and is deciding whether or not to start following you, whether or not to follow your suggestions to buy X product, whether or not to buy from you, one of the first things they will do is to check your profile and to see what you’re all about. Many decide based almost entirely on your bio, so you better make sure it sounds professional and compelling.