This is post 8 in a series of 10 about becoming an authority on social media. Read the previous 7 posts:
7. How to Write Engaging Facebook Posts
Top 5 Reasons to Use Social Media in Your Business
Social media is Word of Mouth on steroids.
If you own a business and want to extend your reach, spread the word to as many potential customers as possible, then social media is where you can do it. Social media is an incredibly powerful tool for any business that wants to promote itself to a large audience and has been instrumental in the success of many modern products, services, and fundraising efforts for non-profits.
Just in case you're still thinking you can do without it, read on to see five of the reasons you should definitely be using social media.
1. The Market is Huge
It's a well-known fact that Facebook would be the third largest country in the world were you to take every member and put them in one place. That's an absolutely insane number of users that you can gain access to, simply by signing up to the platform and starting to promote yourself and your business. Then, if you consider all the other social media platforms available, this is simply too huge of an opportunity to miss.
2. It's Conducive to ‘Virality'
If you want an idea, video or article to ‘go viral' then you need social media. Social media's design makes it perfectly suited to helping media to go viral because all the tools for sharing are already in place. (secret sauce for going viral is available, but because it's secret it will cost you…it's part of the training that I sell here >>>Learn Internet Marketing).
3. It's Interactive
Social media isn't just about reaching your audience, it's also about interacting with them. Because social media lets you respond to comments, it means that you can actively engage with them and thereby build a relationship.
4. It's Personal
Social media is personal and often the networks that are in place are based on real-world social networks. So when you see that someone Likes a product that isn't just a meaningless statistic, it is a referral from a friend or colleague who you trust.
5. It's Targeted
When you sign up to a given social media channel as a user, you start out by giving your personal details. These include your name, age, marital status and more. In other words, you are providing tons of information that can then be used by businesses to identify their precise target demographic. You don't just have a huge market here but a tailored one!
And there's more!
Social media has many benefits beyond these five though. Whether it's the incredible networking possibilities you're interested in or the tools and apps that make it so easy to manage your accounts, there are many more ways that social media sets itself apart as one of the most powerful tools available to businesses of all sizes.