Most People Don't Understand Social Media
When it comes to social media there are no new fancy tricks to learn. It’s all about interaction. Using social media is about compelling people, consistently, to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is compelling human interaction.
What does compelling human interaction mean? The exact definition depends on your website or blog, but generally speaking it means that you want to involve people in a conversation that is related to your topic.
It's not really complicated. The key to social media is being social. By pure definition, social media should be a two way street. If someone is commenting on your posts, take the time to comment back. You should be having conversations with the people who are following you.
It's About Engagement
Most marketers and small business owners are only obsessed with the number of Followers or Likes that they get on their posts and the amount of traffic their website or blog receives. And while these numbers are a great way to measure the success of your activity in social media, please note that it is your activity they should be measuring. Numbers for the sake of numbers in reality…means very little.
Instead of focusing solely on the number of new Likes that you get, you should focus on the number of people who are commenting on and then sharing your content. This is the true measure of engagement. When more people are engaging with your content the more likely they are to share it, which will increase your exposure.
Increasing your exposure means that more people are seeing your business name, your website address, your logo.
What is the Point of Social Media?
Social media profiles should be used as outposts for attracting people to your website or blog. Your website or blog should not focus on sending individuals to the outposts. Social media profiles need to stand solidly on their own.
Many people waste a lot of energy on social media. They try to drive their readers and consumers to their social media profiles, which is the opposite of what you want. The ultimate goal of a social media profile is to drive people to your website or blog. That is where the actual results or your engagement can be measured. And that is where the money is. People don't buy services or products from social media profiles. But, they use social media profiles to help determine if they should trust the person, business or brand. Once you have their trust, then they will buy from your website or blog.
Now, go forth and BE SOCIAL!