To conduct a proper survey for market research purposes, the questions must be carefully crafted so as not to sway the view of the survey taker. And for the survey to be effective, those questions must be relevant. Don’t lead the person to answer a particular way.
The premise of this site is that Knowledge is Power – that means when you Know something you can now Do something. It doesn’t mean that just because you Know…you understand. That’s Wisdom. And it comes from the doing. The ultimate goal is Action. Because that is when your knowledge+wisdom=profitability.
Building a successful research business means that an independent information professional should have excellent research skills.