To conduct a proper survey for market research purposes, the questions must be carefully crafted so as not to sway the view of the survey taker. And for the survey to be effective, those questions must be relevant. Don’t lead the person to answer a particular way.
Category: Research
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Knowledge is NOT Understanding
The premise of this site is that Knowledge is Power – that means when you Know something you can now Do something. It doesn’t mean that just because you Know…you understand. That’s Wisdom. And it comes from the doing. The ultimate goal is Action. Because that is when your knowledge+wisdom=profitability.
Don’t Be A Quiet One In the US, we’re told that personality and charm will win over brain power and ability. We’re confronted with this
True Facts I love to know things. I believe that the more you know the better off you are. I read, a lot. I search
Building a successful research business means that an independent information professional should have excellent research skills.
As a business owner I know that making effective sales presentations is key to growing my business. As a member of Toastmasters, every speech I