To conduct a proper survey for market research purposes, the questions must be carefully crafted so as not to sway the view of the survey taker. And for the survey to be effective, those questions must be relevant. Don’t lead the person to answer a particular way....
The premise of this site is that Knowledge is Power – that means when you Know something you can now Do something. It doesn’t mean that just because you Know…you understand. That’s Wisdom. And it comes from the doing. The ultimate goal is...
Don’t Be A Quiet One In the US, we’re told that personality and charm will win over brain power and ability. We’re confronted with this message through advertising and marketing at every turn. Be it television, radio, print, or internet – the...
True Facts I love to know things. I believe that the more you know the better off you are. I read, a lot. I search the internet for facts and data for clients, and for myself. Often for myself. Often for my own business. My search efforts begin with a question: how...
Information Skills First let me say that I fully agree with Mary Ellen Bates, author of “In order to succeed in this business, you need to have experience as a researcher or be willing to subcontract out any project involving types of research in which you aren’t...
As a business owner I know that making effective sales presentations is key to growing my business. As a member of Toastmasters, every speech I give provides me with excellent feedback. As an attendee to NSA Kentucky Speaker School Spring Training Camp with Patricia...
