Social Selling Works!
Really, it does. I know because I began using social selling tactics in 2008, mainly on LinkedIn, to build my Search by Burke business.
In 2014 I attribute 40% of the business for Search by Burke was from LinkedIn. The other 60% was from other social media platforms and in-person networking in my local area.
So, I know it works. Whatever the platform, the principles are the same.
The problem, I'm finding, is that no one knows those principles!
Heck, all I have to do is go to my Facebook account and 1/2 my feed is filled with promotional messages from people that I don't know, trying to sell me products that I don't need. Blech!
On LinkedIn I get a connection request from a web designer and once I accept the request I get an InMail from him telling me about the services he offers – then he includes multiple links to websites he created (as evidence that he does good work, I think). Trust me, I don't click on those links and I remove him as a connection.
On Instagram I get direct messages from people I don't know asking me to check out their websites.
Seriously, do these people think that if they saw me in person at a coffee shop that they could come up to me, hand me their business card, tell me to buy their product and that it would work? It's the same thing. Really. It is.
I've been training professionals about Social Selling Using LinkedIn and Facebook since 2009.
Now, I've partnered with Wellness Expert Moira Hutchinson to create a new workshop. We're titling it:
Mindful Social Selling
Because too many people are doing it wrong, but also there are many that should be using social selling and aren't because they panic at the thought of being seen as
- too promotional
- and like the used car salesman of the internet.
It doesn't have to be this way!
We're going to teach you how to do social selling in such a way that you build relationships and feel good while doing it!
Really. We are!
Series of workshops on a virtual platform
Learn, Ask Questions, Put It To Use, Come Back and Ask Questions