The purpose of copywriting is to make sales
Sales – Sales – Sales – Sales
My clients hire me to advertise their products using words.
My job as a copywriter is to use words to convince people to purchase a product.
I use research to dig in for facts and benefits and present them in a way
that compels the potential buyer to take action.
Just in case you were wondering where I stand on the difference between
Copywriting and Content Writing…
The purpose of copywriting is to get results – click a link, subscribe to email updates, turn the page.
The purpose of direct response copywriting is to make sales.
Whether it is for a client or for my own product…
My aim is to use words to
persuade the reader or viewer to take action
that leads to the purchase of a product or service.
As a direct response copywriter, there is a framework I write within…
designed to take the potential buyer from where they are in the buyer's cycle
to take a specific action so they quickly end up at the Buy Button.
I dig in with research for facts and benefits — then present them in a way that grabs their attention
and makes them want to know more because it's obvious
that you know their challenges – and have the solution.
While I can write clever copy and witty ads…
sometimes simple and straightforward copy works best to bring in more sales.
It depends on the offer – the audience – where they are in the buyer cycle.
Yes – I can, and do – write content in the form of articles and ebooks and blog posts and reports and more –
Their purpose is to educate and inform and guide. They are used in the general marketing of a product or service to build interest in your product or service.
When I write copy … as a direct response copywriter …
the primary purpose is to make a sale.
I know this because I started in direct response –
when I was in my 20s I managed a direct mail subsidiary owned by the manufacturer of promotional apparel, ie caps, jackets, teeshirts, etc.
Designing self-mailers with an order form attached…
writing copy and product descriptions focused on
Belonging – Inclusion – Status
to compel them to order or re-order.
Writing copy for
- sales pages
- optin pages
- sales letters
- social media ads
- virtual sales letters
- video scripts
- and other advertising media
is what a direct response copywriter does well.
The intention is to make a sale.
Have questions? Ask them here.
Want to discuss a project? Connect with me and we'll have a conversation.
Looking for emails that move your subscriber from interested to wanting to buy? Click here to go to my Email Writing Service.