In February 1519, Hernando Cortez set sail on the final leg of a voyage that was to take him from Cuba, a stopover, to the shores of the Yucat√°n. He commanded 11 ships, with more than 500 soldiers, 100 sailors, and 16 horses, bound for Mexico to take the world's richest treasure. The precious jewels, gold, silver, and sculptures sheltered on this limestone peninsula had been hoarded by the same army for over 600 years. As they listened, Cortez leaned in and said three simple words that changed everything: “Burn the boats.”

What Are The Boats We Need to Burn?

They're things that are holding us back, preventing us from taking action on our decisions.

For most of us, it's a need for security – we simply must know that it will work or we won't do it. Yeah, well, good luck with that. The only guarantees in Life, that I know, are that I was born and I will die. Everything in between is up for grabs.

What I'm really talking about is Fear.

For some, fear motivates them to revert to the comfortable … even if they're miserable.

Better to be Safe than Happy – right?

Blech! No Way!

But it's fear that keeps us from succeeding.


WillSmithPlanBWhat if you had no escape plan? A Plan B?

What if you knew you must succeed because the alternative is death?

Sound extreme?

Actually, it is. And that's because it needs to be.

  • If you want something different than what you have now …
  • If you want to change something in your life …
  • If you want to make a difference in the world …
  • If you want today to be better than yesterday …

You must remove your options and commit to the decision you made.

Here's What to Do to Burn the Boats

Dream Big: Life is so much more than the daily grind of going to work, doing what the boss says, coming home to dinner, watching a movie, going to sleep and doing it again the next day. You know it is much more than this – you dream about being able to sleep in, about being able to travel to see family when you want to, about going to the Mountains or the Lake or Paris or New York City. You dream about not worrying about money, not worrying about paying the bills, not worrying about putting food on the table.

Believe in Yourself: I can honestly say that I believe you can do it. I believe you can have a business like mine and succeed. Why? Because I know people that have less skills than you do who are doing it right now. They have a peace of mind that is allowing them to feel peace in their hearts. So if you can't believe in yourself, let me believe in you until you can.

Perseverance: If you're currently working 50+ hours a week for someone else – you know about perseverance. You know what it means to “Do Whatever It Takes”. Now it's time you did for yourself.

Here is where you begin your new life: >>>Dream Big<<<


Related Posts

0 thoughts on “Burn the Boats

  1. Great post Charlene! When I heard that expression last night on the webcast and JCron was explaining it, I thought omg, that is so brutal! But then it makes perfect sense, especially with what you share here…you either believe you can or you can’t. There is no in between. Thanks for sharing your insight on this. I think it will help folks to get off their butts and finally make a decision about what they really want in life!

    1. Hi Lynn – thank you! I was definitely inspired and realized just how many people (myself included) sit on a fence … one foot in yesterday, the other foot in tomorrow … with no focus on today. Which means we lollygag and take our time thinking we actually have the time to waste. Yeah, my breakthrough was pretty intense.

  2. Love it, Charlene! Most people lack the conviction for true commitment. That’s why it’s so easy to quit whenever things get even a little rough. I love the concept of burn the boats… make a decision, and don’t look back! Great stuff! Thanks for sharing this.

  3. “What if you knew you must succeed because the alternative is death?” It is extreme, but it is necessary if it gets you to where you want to be. thanks for the reminders btw.

  4. I love this love the story behind it as well, also I live in Hernando County Fl and near Cortez BLVD, it made me laugh that you wrote about something that is near my house. Thank You. Great Blog.

  5. Great post. I have always been indecisive which I guess is my “Boat to burn.” No more splinters in the bum, (oops I mean bottom) for me, it’s time to get off that fence.

Leave a Reply

Your email address will not be published. Required fields are marked *