Yes. According to me. And I’ll tell you why.
There are 10 things that make a tv commercial outstanding.
- More motivating than entertaining.
- Very clear about its competitive advantage.
- Intensely visual.
- Professional looking.
- Believable and compelling.
- Powerful because it creates a desire to buy the product.
- Focused on advancing the sale, not on being clever.
- Wrapped up with the product.
- Demonstrates the benefits.
- Fascinating, even the 10th time you see it.
The only item that I don’t think matches is #10. It’s not fascinating. A few of the men I spoke with about it didn’t need or want to see it again.
But, every one of them (and the women I spoke with) all thought that T-Mobile was the provider to go with for cell service.
Every one of them thought that T-Mobile had extensive coverage/usability/connection (skiing in the mountains, inside a building, etc.).
Every on of them was compelled to do a bit more research on T-Mobile.
Every one of them understood the benefit of lifetime data access (roll over instead of losing those minutes).
That’s why I consider this 2015 Super Bowl Commercial to be the best one.
It’s not my personal favorite, though.
My favorite is the Budweiser Clydesdales and puppy.
I’ve always loved those commercials.
And I don’t drink beer.
So I really don’t consider the commercials to be effective in selling product. And I’m not sure they’re actually designed to sell product as much as confirm or seal brand loyalty. It’s the other commercials that actually focus on selling product.
But, I digress.
What do you think of the Kim Kardashian T-Mobile commercial?
Thumbs Up or Thumbs Down?