You’re ready to begin building your list. You have your autoresponder campaign set up. You have the opt-in form created. Now you should ask yourself a simple question: why should anyone be willing to give you their email address? What are you going to offer them in return? And how is your list going to give them value in exchange for that personal information?
Category: Email Marketing
Building an email list is an excellent marketing strategy in terms of ROI (return on investment). The amount you spend on building a list is relatively small compared to the amount you potentially stand to earn. This is one of the biggest appeals of this form of marketing and especially for very small businesses, start-ups and entrepreneurs.
When building an email list, it’s not all about size. It’s not a matter of throwing every technique you can at it while hoping to get the maximum number of e-mails. While you might be able to get more subscribers in the short-run this way, in the end this will actually create more problems. Read on and we’ll look at three common mistakes that many marketers will make in a bid to quickly swell their numbers…