Building an email list is an excellent marketing strategy in terms of ROI (return on investment). The amount you spend on building a list is relatively small compared to the amount you potentially stand to earn. This is one of the biggest appeals of this form of marketing and especially for very small businesses, start-ups and entrepreneurs.

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When building an email list, it’s not all about size. It’s not a matter of throwing every technique you can at it while hoping to get the maximum number of e-mails. While you might be able to get more subscribers in the short-run this way, in the end this will actually create more problems. Read on and we’ll look at three common mistakes that many marketers will make in a bid to quickly swell their numbers…

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