Shiny Object Syndrome

Being easily distracted by what seems to be:

  • a better offer
  • a better system
  • a better product

Because you think:

  • you'll get rich quicker
  • you'll succeed faster
  • your dreams will come true tomorrow
If you always give your attention to the shiniest object in front of you at any given time, and as a result lack focusdespite your  best intentions
If you frequently abandon commitments because something new has caught your attention, or because the ‘new' has worn off of the last opportunity you jumped onto, or your last business didn't work fast enough
You suffer from Shiny Object Syndrome.

How to Beat Shiny Object Syndrome

The fastest way to internet marketing success is to be committed to your business model, the product you're offering and the tactics you're using.

If you have a quality product, your results will be long term because your reputation for having a quality product will be top notch.

Internet marketing includes a variety of tactics that when used on a consistent basis will bring results.

With internet marketing, the process is the same, the tactics are the same …

which means you're distracted by the possibility of results.

Decide: It's easy to be distracted when you've not made a decision. It's easy to procrastinate, to not do the actions needed for success when you've not made a decision. So, decide … right now … what it is you want to do and how you will do it.

Commit: as soon as you take action on your decision you are committed … to yourself, first, to stay with one offer, one set of products, one system until it gets the results you're looking for.

Keep Going: no matter how much it feels like a grind (and it will), no matter how many times it feels too hard, don't stop! If success was easy, everyone would have it! You have to keep moving forward in spite of the feelings, in spite of the grind.

Finish: This is crucial. You must finish to an end point. Nothing half-way. No loose ends. Pick what the end point looks like and work until you get there.

When  you've done these four things, you'll notice that the next Shiny Object isn't so shiny anymore.

Now –


Because now you will have experienced the “hey that sucked … at times … but it sure was worth it!”

And it's much more rewarding than starting over again, and again, and again. Never finishing. Always hoping. Always wondering ‘what if'.


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0 thoughts on “Beat the Shiny Object Syndrome

  1. Hi Charlene,

    KUDO’s on your fine work here!

    I’ve found out, over the years, that the
    grass isn’t greener on the other side, in
    fact, it’s usually burnt, lol.

    Have a highly inspired day 🙂

    Steven Suchar

  2. Hi Charlene,
    Yep too many people waiver so much that they never get beyond so much as taking the first step. The What If rears its head. The mind takes over and often times that is all she wrote, or didn’t.


  3. It is crucial to make a decision and be 100% commited to it. I like the Finish point visualize the end result and keep working till you get there brilliiant! Thanks Charlene

  4. Kudos on the nicely laid out items of interest very well stated, thank you for bring these to my attention well done.

  5. Great post! I remember a time when I felt that desperation to just find anything that worked and the faster the better. But with age comes wisdom. and with wisdom knowledge and thanks to some wiser older friends… I was able to make a change in my life and start my own business.

    1. Jon, good point about the desperation. Makes it very easy to jump in to the next thing without thinking. Which is why I’m always telling those in their 40s and 50s to have a Plan B (back up plan). Don’t trust that your job is secure. Don’t trust that social security is there for you. Don’t trust that Life won’t throw a curve ball at you tomorrow. Ooh, I think I feel another blog post coming on … thanks for the inspiration!

  6. People are often blinded by the offer of money and forget that nothing in life is for free. You can only receive once you have given. Put in your effort, receive the reward. No input, no output (computers are the same as business opportunities, lol)

  7. Love how simple and powerful this is! You are completely right. I used to have this syndrome because I had a lack of confidence if what I was doing was working. I decided to stop that habit, listen to my mentors, like YOU 🙂 and stay consistent with one direction. Thank you for your mentorship! Anyone can benefit from a success coach like you!

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