Two Social Media Tools
There are many, many tools online today to help you connect with your target market. When it comes to social media, I'm seeing new tools come out about every two weeks. And while I could list many that I have found useful and effective, today I'll stick with just two. Try them out, they just might help you be more effective on social media:
Buffer is a very popular tool that lets you create a queue of social media content. Write 20 Tweets, set a schedule for them to be posted and then watch as they are automatically uploaded over a given time period. It's not just for Twitter though: it also supports Facebook, Google+ and LinkedIn so that you can post across your social accounts simultaneously.
This way you can save a lot of time and make sure that your account never goes quiet. What's more though, it's also handy if you are outsourcing your social media as it means you won't need to give all your passwords out to your service providers. It's free to use but more features are available for those willing to pay.
Social Rank will help you to identify your top 10 followers in terms of their value (how many people are following them), their engagement (how often they retweet or favorite your posts) and those who offer both these things combined.
This can be a very useful tool for using Twitter to network. At the same time, it can help you to build a relationship with your followers who are the most valuable to you – which in turn can help you to maximize the effectiveness of your subsequent tweeting. If you've ever read “1,000 True Fans” (a 2008 blog post by Kevin Kelly) then you'll know just how important it is to get a few influential followers behind you.
More tools to come later, but for now, these should keep you up to speed on your social media engagement efforts.
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