Persona Based Content Marketing Simply put, persona based means having your customer in mind when creating content. Not just your target market, but an actual
When it comes to social media there are no new fancy tricks to learn. It’s all about interaction. Using social media is about compelling people, consistently, to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is…
The Ideal Length of Your Content On Social Media Platforms While it would be great if I could tell you that a single piece of
This is post 8 in a series of 10 about becoming an authority on social media. Read the previous 7 posts: 1. 5 Reasons Why
To establish authority and trust, it’s very important to write a professional sounding bio for your profiles. When someone finds your account and is deciding whether or not to start following you, whether or not to follow your suggestions to buy X product, whether or not to buy from you, one of the first things they will do is to check your profile and to see what you’re all about. Many decide based almost entirely on your bio, so you better make sure it sounds professional and compelling.
Marketing is a lot about building and maintaining trust. It’s one thing to be able to reach out to a huge audience, it’s quite another to have an audience listen to you and trust you.