How to Use Social Media to Build Your List
Social media is a fantastic marketing tool and there are many ways you can monetize a large number of followers or Likes and be successful as a result.
At the same time though, social media has some limitations. Chief among these is the fact that you're relying on a third party to give you access to your fans. If Facebook changes their terms and conditions (which they often do) your ‘Page' can become worthless to you overnight. What's more, if someone leaves Facebook, you lose access to them.
A mailing list is a much better, and more direct way, to communicate with your followers. Unfortunately, it's also harder to build and grow because people are protective of their personal details.
The goal then, is to take your social media account and to convert those followers into subscribers. Here's how you can go about doing this.
Share Posts
One of the main ways you can turn your social media followers into subscribers is to share content. This way, you'll get them to leave the social media site and go somewhere where you can embed an opt-in form.
And the best part? The content doesn't have to be yours. There are tools available that allow you to add links that show pop-up boxes when someone tries to leave. That way, you can find content in your niche that is performing very well, and then share it knowing it will be successful with your opt-in form showing over the top!
Talk About Your Offers and Products
With a social media account you have a captive audience. You can use that to build interest in what you're offering. If you often provide discounts and special offers to your fans and followers, you can talk about all the exciting offers and provide links to your mailing list.
If you have a product that you're read to launch, you can post content about it and the benefits of using it while…then encourage people to subscribe if they want more information.
Engage
Social media gives you a great way to engage and discuss things with your audience. Make sure you ask and answer questions and create discussion. This way, people will feel more ‘involved' with what you are doing and will want to take that further by signing up to become a ‘VIP' member.
Provide Value
Most importantly, make sure you provide value by making interesting and entertaining posts regularly. This way people will naturally assume your mailing list will offer value too!
Interested in learning more about building a list? Sign up today for an email course filled with tips. And, for a limited time, receive the ebook List Building Bullet for $0.
