While the world wonders what the new normal is going to be like, we business owners are focused on revving up our revenue engines. We want to attract, welcome, and serve old and new customers. The fastest and most effective way to do this is by email marketing. Simple...
You read that right. Email content is very much like any other content on the web – blog post, site page, social media post, video. It’s great! When your customer or reader feels like you’re writing to them. It stinks! When your message misses the...