KNOW YOUR CUSTOMER TO GROW YOUR BUSINESS
Determine your target market. Not everyone will be your target customer. Find a niche. Really. Don’t think that everyone is a customer because they’re not. Did you know that at any given moment, only 3% of the people who see your business promotion/email/ad are ready to buy? The other 97% are storing the information for future use – and will forget it quickly because there is a LOT of competition out there for their attention.
So. The first thing to do is to be very specific about who your customer is.
My customer for Mastermind Groups for Business Owners is (you can learn more about the groups here…Online Mastermind Group):
- Male or female between 30-45 years old
- Has owned a business as a single, solo business owner or with a partner for about 3 years
- Has made money with the business, usually over $40K/year
- Is a service based business – coach, consultant, developer usually
- Understands that no business grows without the help of others, and not just paid team members
- Knows the value of having a diverse group of business owners to tap the knowledge and experience of
- Wants to grow the business and is stuck on a process or just not sure exactly how to grow the business without adding to their workload
For my Social Selling Workshops (you can learn more here: Social Selling Workshop):
- Male or female sales professional, solo business owner, network marketer
- Knows that social media is where their customers are, but doesn’t want to be like the promoters on Facebook
- Has been promoting their product on social media but not getting leads
- Wants to learn a process to find prospects, connect, have a conversation, and turn them into a customer or a referral partner
- Understands that networking is a must, but doesn’t know how to do it
Just with the information I’ve provided, you should be able to see that each niche requires it’s own language. I’m not going to use the same graphics and promotional messages for all of them – doesn’t make sense, does it?
Well, it doesn’t make sense for you to do that either. This is why EVERYONE isn’t the answer when you’re asked “who is your customer?”
When you know exactly who you’re talking to with your marketing efforts – you are narrowing your focus to talking to those who will benefit most from your product or service.
Another way to put it is this:
Facebook currently has 1.71 billion users per month. Out of those, there are probably 6.2 million who would use your product or service. If all of those 6.2 million responded to your advertisement or call to action on a post … could you handle the orders? No. You can’t.
Of those 6.2 million, you can cut it to 50% by focusing on either male or female. Cut it another 50% by focusing on white collar over blue collar. Cut it another 50% by focusing on just one country. Cut it another 50% by focusing on just one region. Now you’re targeting 385,000 people. That’s still a LOT of people. And you can target even more – by income, by likes or dislikes, etc.
Think this through: if your message gets in front of 10,000 people and only 1% responded…that’s still 100 people. If you are a solo business owner, a coach or a consultant, a network marketer…that’s plenty of leads for you to follow up on over the next few days.
Really. It is.
If you want 1:1 consulting regarding your current marketing efforts I have monthly packages that begin at $500 and are so focused and full of clarity and insight that you will wish you had contacted me sooner. Really. Schedule an appointment for 30 minutes and we will discuss how I can help you: >>>Schedule with Charlene Now<<<
Also published on Medium.