It's none of your business what people do – unless it's causing harm to someone. Then it's time for you take action – otherwise…nope…nunya bizness
In today's edition of Burke's Bits:
1. That's None of Your Business!
2. Copy Tip
3. Social Selling Tip
4. From the Research Files
5. Pun of the Day
That's None of Your Business – Keep the Focus on Yourself
Keep your focus on yourself.
On your own moral dilemmas.
There is plenty there to keep you busy.
People are messy.
Life is complicated.
When you find yourself drawn into discussions that devolve into arguments about someone else (a politician, a scientist, a CEO, an actor, a Hollywood name, a business owner, a religious leader) to prove
- who is right or wrong…
- who is morally corrupt…
- who is the victim or the predator…
Step back. Take a breath. Tell yourself “stop”.
There is always more to the story than what you are told.
“There is a reason many people continue to work on Wall Street despite their reservations, or why people who didn’t vote for a certain president nevertheless take jobs with (or stay in) the incoming administration, or why they accepted a job offer with a company that recently was the headline news story. That is to say, the reasons are complicated—some good and some bad. It is easy to judge these people, to call them hypocrites or villains.” ~ The Daily Stoic
The truth is that life is complicated. What might seem like avarice or greed to an outsider might just as easily be genuine selflessness and sacrifice.
You simply don't know.
What you do know is what is happening in your life…in your home…in your work…in your own mind and heart. That is what you are an authority on.
When you keep your focus on yourself you will be available to others who need you. And you will be pleased with how you feel about your life.
Add a little sparkle to your ad copy and increase your sales.
- Hand Written Letter. Write your ad on a piece of paper scan it, then publish it on your site page. Sales increase when people see a personal touch.
- Name Drop – Famous or Respected Customers. Above and beyond social proof, if you have customers who are seen as industry leaders or simply well-known your ad copy will spark interest and trust. Ideal buyers will think that if these people bought from you then they should also trust your business and purchase your products.
- Show Before and After Photos. First show the problem picture. Then beside it place the picture which shows that your product solved the problem.
- Review. When you include a review about you, your business, and or your product it will increase credibility.
- Show Value. When offering free bonuses in your ad copy be sure to show the dollar value beside each bonus.
- Hire an Endorser. Hire an influencer within your targer market to endorse your product or service. Include their picture along with their statement on your ad copy.
- Include Your Picture. Show people you're not hiding behind your ad copy. It will increase their trust. Also include your contact information below the picture and a brief statement or quote.
- Donate Percentage to Charity. Tell your potential customers on your ad copy that you will donate a percentage of their purchase to a specific charity. This will show them you care about people. People often buy a product so they can feel like they donated to that charity.
- Ask Yes & No Questions. Ask yes and no questions in the ad copy. The questions should remind them of their problem, show how your product solves their problem and make them think about what will happen if they don’t purchase your product.
- Offer a Prize. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing
Social Selling Tip
Myth: The minute I connect with someone I should try to get business out of them
Reality: Connect with people even when you don’t need anything from them; people don’t want to feel used
Many years ago … back when Facebook was first catching on with network marketers … someone (yes, I know who but I won't call them out) taught network marketers to connect with people on Facebook and immediately private message them with ‘leading questions'. The idea was to quickly qualify the person and then get them on the phone.
Problems with this approach:
- Most people on Facebook were, and are, there to have fun.
- If you don't lead the connection request with business, then it becomes a bait & switch experience for the prospect.
- It’s no different than the “old” method of network marketing – attempt to befriend you, talk about the biz opp, ask if your friends might be interested.
- How rude is it to ‘use' people for your own gain? If you ask me – very rude.
It's this rudeness…this feeling of being used…that has turned off so many prospects to network marketers. This was when it was in person! Now it’s on social media.
Anyway, just because you've been on the receiving end of this kind of ‘social selling' doesn't mean that's how it actually works.
The key to success is to lead with a business related comment or post before you connect. Then when you do connect you can refer to that comment as a natural part of the connection conversation.
Me (posting a comment in a group): I fully agree the John's assessement and will add that my ecomm clients see a lift in sales when they send story-based emails in their Flows. Helps to keep the list engaged.
Them: Hey, I like that! Want to connect?
I send a connection request – they accept – I say thanks for asking me to connect…and glad you liked my comment.
From there, the chat will continue and that is when I determine if they are a prospect or a colleague.
This takes all of 3 minutes.
Comment and let me know what you think – Is this something you can do? Something you already do?
From The Research Files
aka random bits of info you may or may not be able to use in your life
That time McDonald's created bubblegum-flavored broccoli….
proves that some ideas are better left on the whiteboard, right?
Here's the deal – that wasn’t:
McDonald's is always introducing new items for their loyal customers. Some are more successful than others.
And their bubblegum-flavored broccoli, which the fast-food chain developed in 2014 as a tastier version of the leafy green for children, was a complete failure. McDonald's CEO Don Thompson admitted that kids were confused by the taste.
Pun of the Day
Never trust an atom, they make up everything!
With Gratitude —
“I don’t have to know an answer. I don’t feel frightened by not knowing things, by being lost in the mysterious universe without having any purpose – which is the way it really is, as far as I can tell.”
— Richard P. Feynman