What separates the “product pitchers” from the business-builders?
A product pitcher thinks about what’s hot for the next few months, and concentrates on selling a product to fill that hot, but limited need.
A business-builder thinks in longer terms and sells products and services that can be leveraged in the future as the situation arises.
A business-builder thinks in terms of what will increase their wealth over a longer period of time.
A product pitcher has to constantly reinvent himself to stay on top of current trends. The challenges get greater as time goes on, and the amount of work needed to sustain a real business becomes practically impossible over the long haul.
Also, once the initial fuss over the product pitcher’s product has died down, he’ll see a severe decline in profits until eventually the web traffic, and his sales will slow to a trickle and then stop.
A business-builder will always see a constant flow of sales, and will look for ways to maximize revenue continuously. He’s not out for the short term buck. He doesn’t think in terms of ‘get rich quick’. He’s in it for the long haul.
Are You Seeing the Pattern?
The business-builder is in the business of creating and growing a long-term company that will survive good times and bad.
The product pitcher will chase one hot trend after another until all ideas are exhausted. And then try to find the next hot trend to pitch.
Over time, which category would you like to be in? For me, the answer is obvious.
I’d rather build a solid business foundation that will stand the test of time, even though it may be less “sexy” than the short term one-hit wonders that a product pitcher will produce.
Now, I’ll be frank here.
It is possible to do both. That is, because of the internet, you can be a product pitcher under several pen names, while at the same time maintain a solid business separately under your own name (or even another pen name).
It really comes down to what your goals are.
But think about this: if you choose to be a product pitcher, it’s going to require that you constantly read the pulse of your market(s), a lot more work than you think. The upside is you may occasionally obtain short-term, but sometimes huge, paydays.
A true business-building model allows you the freedom to run your business as you see fit, producing consistent income streams, and it doesn’t require you to think of that next best hottest thing.
I’m not telling you to go one way or the other. It really comes down to what your goals are, as well as your own personality and what you enjoy doing.
I’ve chosen to be a business-builder. I work with small businesses and individuals who want the internet to work for them. The internet is here to stay, and the services and products that I offer are not trendy. They can be used now, tomorrow, years from now.
- Mastermind Groups – for business owners and for individuals wanting to finally finish a project.
- Marketing Consulting – for businesses and solo business owners who need an extra set of eyes on their marketing efforts, are looking for a strategy and plan they can follow, want to identify their ideal clients and find them online and offline, and more.
- Training – individuals and groups … Social Selling, Competitive Intelligence the Internet Way, Research Your Way to Better Sales, Stand Out on Social Media, and more.
- Business Research – finding the answers a business needs to know to grow such as market research, competitive intelligence, and more.
But wait…there’s more!
Sorry, I couldn’t resist.
Honestly, if you’re new to internet marketing these are the best way to start.