This is post 2 of 10 for the Facebook Live Series:
Post 1 – A Tour of Facebook Live
Post 2 – Facebook Live Advanced Features
Facebook Live Features
Facebook Live couldn’t be easier to set up and get started with – which is one of its big advantages over many of the other live streaming services. Simply click to post from your Android or iOS app and then choose the live streaming option – it’s that easy!
But while creating the videos may be easy, there are a few additional features available to you, if you want to take your videos one step further. Read on and we’ll examine some of the best extra features and advanced options that can help you to take your Facebook Live marketing to the next level.
Edit Your Videos
Once you’ve finished recording your videos, the great news is that they don’t disappear! Unlike Meerkat and Periscope and many other streaming services, Facebook lets you keep your creations. These will then remain on your page just like any video you would upload any other way.
The great thing about this? It means you can continue to profit and build new viewers from that one piece of content you created rather than letting it go to waste. What’s more is that this allows you to increase the overall views many times over.
Facebook Live lets you edit these videos as you can any others – adding comments for example or thumbnails.
Add a Call to Action
Another useful tip, for marketers in particular, is the option to add a Call to Action. Every marketer knows that this is an invitation to buy a product, to subscribe to a mailing list or to otherwise take a step that will help the viewer be more involved with the brand and more likely to spend money.
You can add a Call to Action as a button, which can be something like ‘Shop Now’ and you should combine this with a verbal Call to Action at the end of the video that explains why your visitors should buy from you.
Use the Facebook Live Map
The Facebook Live Map is a great way to find new content. Visit this and you can see ‘location pins’ showing where people are streaming all around the world. The bigger, pulsating pins are those that belong to the streams with the most views.
A handy tip: check these out and see what tips you can get from the very best marketers on the platform!
There are many more tips and tricks you’ll learn as you go but these should be enough to get you started and give you an edge over your competition.
Ready to learn how to engage with your audience, build your brand, and sell more product? Get your copy of the Ebook today: Facebook LIVE!