action now or later

In today's edition of Burke's Bits:

  1. Mindset tip that will help you get into Action
  2. Copy tip
  3. Random Thought for the Day
  4. Pun of the Day

Action speaks louder than words.

It's a common saying. It's one I believe to be true.

Yet in the world of social media we're bombarded with the words of those who try to convince us that they know more… do more… are more…

than those who are actually succeeding and moving forward.

These social media influencers and loudmouths are quick to tell you they're successful…

without showing results and outcomes that prove their success.

Do we know the difference? Can we see past the words…past the filtered images?

As one who prefers to be in the background and let my actions speak louder than my words – I struggle with self-promotion.

I try to show my successes by sharing snippets of conversations with clients

sharing rave reviews received in email and on a marketplace

showing examples of how I work.

As a copywriter I do more for my clients than I do for myself.

You should see the endless list of “unfinished emails” I have in my Work In Progress folders!

In many areas I consider myself a success:

I am living the life I want.
I have a business that survived and grew through the recession.
I have friends and family who love me.

Sure – I want more. I aspire to be more. I'm motivated to learn and to grow and to share so others can succeed. It's why I'm still in business. It's why I continue to offer services and products.

It's also why I focus on taking action and not on just saying the words.

Email Copy Tip

Don't try to be clever with the subject or the body copy.

You just might lose your reader.

If you find yourself totally in love with your words … walk away. Set it aside for a day. Come back and read it with the eyes of your reader.

Ask yourself these 3 questions:

  1. Will they understand the reference?
  2. Will they get the meaning?
  3. Will they get value from what I've written?

If you say No – or are hesitant about saying Yes – then change it.

Just because you're in love with your words does not mean your reader will be.

Random Thought of the Day

Be wary of the one who says that today's knowledge is superior to that of yesterday or ancient times.

The intelligent person understands that today's knowledge is but one layer of knowledge that sits on top of wisdom and knowledge that has been experienced and written over the centuries.

No one person, no one body of scholars, no one group of people contain all the knowledge that has been experienced, learned, and written from the beginning of time.

Systematic thinking about the future is absolutely essential for helping people make better choices today. It is also essential to look back to see forward, to look for patterns in the past and present to adjust and prepare for the future.

Without the past, without history, we are doomed to start from the beginning. Which means we are doomed to repeat all the mistakes others have already made and sought to teach us so we could avoid them.

Pun of the Day

Writers are always cold because we’re surrounded by so many drafts.

With gratitude —

Charlene Burke
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“You have no responsibility to live up to what other people think you ought to accomplish. I have no responsibility to be like they expect me to be. It's their mistake, not my failing.”
― Richard P. Feynman

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