Tips for Great Presentation in Your Facebook Live Content
Facebook Live is a platform that should appeal to anyone who is trying to build a personal brand and establish themselves as a thought leader in their niche.
What this also means is that some of the people reading this and planning on creating live content won’t have much experience with creating video content. So, if you’re not an experienced YouTuber, read on to learn some of the tips of the trade that will help you to create more engaging and professional videos…
Video quality makes a huge difference on YouTube. On Facebook Live this isn’t such a big issue (considering that everyone is recording from their phones) but you can make a big difference if you invest in a high quality camera phone.
What’s even more important is that your videos be bright. Even a low quality video will look much cleaner and more clear if the room has lots of light! Either invest in a light box, or try to use natural light strategically. Aim for ‘Rembrandt lighting’ which means lighting your face from one side more than the other.
Your audio is equally important. Make sure that you record your sound using a lapel mic or a phone with a clear built in microphone. Speak slowly and clearly and think about the acoustics of the room you’re in: this can make a surprisingly big difference! Avoid echoing spaces where possible and think about your background noise. If people can’t hear what you’re saying, they’ll leave quickly!
Being a good presenter is about being engaging and clear. It’s also about being charismatic and smart. Dress for the occasion, but don’t lookoverdressed as this will just make you look desperate – which is never a good look! Go for ‘effortlessly smart’. Watch your favorite YouTubers for tips.
Finally, think about your ‘set’. The area you film in is very important and will make a big difference. In particular, try to avoid filming anywhere where there’s too much activity behind you that could be distracting. Likewise, avoid filming anywhere that looks untidy or unprofessional. Your living room is not a good choice if there is lots of garbage strewn around the place!
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