10 Creative Ways to Build a List of Subscribers

Sometimes great marketing means being able to think outside the box. Finding new ways to make your content and products more interesting, reaching people in ways and places they otherwise wouldn't expect, finding new opportunities that others missed. Creativity is often what sets the successes apart from the failures, so read on to see 10 creative ways you can build subscribers for your list.


Running a contest is a great way to collect e-mails and to create some excitement around your list. You can even team up with another brand. Run a contest to see how many people share a piece of content on social media – so many shares = so many entries. The prize? An ebook, a video interview with you on their platform, a gift card. Hey, you know your market…come up with a prize they want! A great platform to use is Gleam.

Prize Draws

Or how about an on-going competition in the form of a prize draw? You can be creative on what the prizes are. How about a mystery surprise? Frame it like this: Enter your email address and be entered into our monthly drawing. Previous winners have received XXX.

Get Your Subscribers to Grow Your List For You!

Tell your subscribers you'll share your most powerful tip – but only if they help you grow your list to an extra 100 people.

Member of the Week

Get your members excited to be a part of something by featuring a regular ‘member of the week'. Then feature that member with their image or logo, a short bio, and your thoughts about who they are or what they do.

Chats and Meetups

Another way to make your list more engaging and to build buzz is to have chats, webinars and meet-ups. You can do them online or even in person! I do this one…go here to register for webinar and event notifications: Grow Because

Market Them

Market members of your list to the other members of your list. This way you give them a financial motive for signing up!

Affiliate Schemes

You can run an affiliate scheme and pay other marketers for getting members onto your list. As long as you have a good monetization method, this will provide a return on investment.

Online Tool

Add an online tool to your website but require an e-mail address for people to sign up to use it.

Host an Event

You can host an event in real life in order to get people in one place where you can hand out cards or collect e-mails. If you're not up for hosting an event, then just attend one such as a tradeshow or networking event.

Publish Your Emails Online

Want to demonstrate what amazing value and quality you are offering with your emails? Then why not publish them on your site! Or better yet, publish a portion of them on your site so that people have to keep reading by signing up!

And there you have it – 10 ways you can build your list of subscribers

Now, go forth and try something new to grow your list. I'd love it if you came back and told me what you did and what worked. And, even better, would be knowing what didn't work. Not all of these will work for everyone. And that's because they're dependent on your creativity (not mine), your market (not mine) and your personality (not mine).

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