Special thanks to Jennifer Burke of Intellicraft Research for that blog title!When it comes to email marketing, engagement is key to the success.So – how do you get engagement?You’re not an email marketer, right?You’re not a copywriter,...
“You think you’re fighting for freedom. Freedom is dangerous. Give humankind freedom and they will inevitably fall into chaos and war, religious zealotry and senseless violence. We have kept the peace. And we’ve done it by giving the people what they...
A sales video is not a lead magnet.Really.If you think it is, allow me to introduce you to what a lead magnet actually is:A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead...
While the world wonders what the new normal is going to be like, we business owners are focused on revving up our revenue engines. We want to attract, welcome, and serve old and new customers. The fastest and most effective way to do this is by email marketing. Simple...
You read that right. Email content is very much like any other content on the web – blog post, site page, social media post, video. It’s great! When your customer or reader feels like you’re writing to them. It stinks! When your message misses the...
Do your job precisely as if you were your own boss, and sooner or later you will be. The American system of free enterprise is based upon the premise that every individual may profit in proportion to his or her labors. In today’s hectic, highly competitive, global...
Decisions We do not worry over conditions once we have reached a decision to follow a definite line of action. ~ Napoleon Hill ——————————– First I make the decision … Do I stay or do I go? Do I...
Actions, not words, are the greatest means of self-praise. There are times when you will be asked to put yourself forward, to compete for a position or a contract, and you will have to speak about your accomplishments. Naturally, you will want to put the best foot...
Do it now! Decide where you are going and how to get there. Then make a start from where you now stand. ————————— Let’s Go. Let’s Do It. Moving Forward. Make It So. Once the decision is made and you...
Bankers often lend money on character, but seldom on reputation alone, for they have learned that not all reputations are deserved. When considering a loan, a banker attaches great importance to three things: the borrower’s ability to repay the loan, the borrower’s...
