Basic Market Research Survey

Basic Market Research Survey

To conduct a proper survey for market research purposes, the questions must be carefully crafted so as not to sway the view of the survey taker. And for the survey to be effective, those questions must be relevant. Don’t lead the person to answer a particular way....
Know Your Customer to Grow Your Business

Know Your Customer to Grow Your Business

KNOW YOUR CUSTOMER TO GROW YOUR BUSINESS Determine your target market. Not everyone will be your target customer. Find a niche. Really. Don’t think that everyone is a customer because they’re not. Did you know that at any given moment, only 3% of the people who see...
The Art and Science of Leadership

The Art and Science of Leadership

The Art and Science of Leadership The greatest leader is not necessarily the one who does the greatest things. She is the one who gets the people to do the greatest things. – Ronald Reagan A few notes about Leadership for those who are building a team to have a...
What Goals Are You Setting For Yourself?

What Goals Are You Setting For Yourself?

What Goals Are You Setting For Yourself? A rudderless ship and a purposeless person are eventually stranded ondesert sand. The goals you set for yourself — like the rudder of a ship — will guide you toward your destination, and without them, like a ship without a...