Cold Email Outreach Works When You Understand Your Prospect
Keep your focus on yourself. On your own moral dilemmas. There is plenty there to keep you busy. People are messy. Life is complicated.
You put a lot of effort into making sure your emails get delivered. Right? Oh, you don’t? Uh oh. That’s a problem.
Now, more than ever, you need to… because reports show that between 20% and 45% of emails fail to reach the inbox – most emails end up in the spam folder.
Whether it is for a client or for my own product…My aim is to use words to persuade the reader or viewer to take action that leads to the purchase of a product or service. As a direct response copywriter, there is a framework I write within…designed to take the potential buyer from where they are in the buyer’s cycle.
to take a specific action so they quickly end up at the Buy Button.
if you’re an online business owner or internet marketer, your personality is what separates you from your competition.
Are you organized? You know I’m in the middle of a project when the desk is covered in paper… the whiteboard is filled with different
Your ability to get your subscribers to click the links in your emails and buy.
Essentially, if you call yourself an email marketer…if you offer consulting services to companies and individuals about email marketing (as I do)…if you are an email copywriter and write only for open rates…You’re doing it wrong anyway.