“You think you’re fighting for freedom. Freedom is dangerous. Give humankind freedom and they will inevitably fall into chaos and war, religious zealotry and senseless violence. We have kept the peace. And we’ve done it by giving the people what they...
A sales video is not a lead magnet.Really.If you think it is, allow me to introduce you to what a lead magnet actually is:A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead...
While the world wonders what the new normal is going to be like, we business owners are focused on revving up our revenue engines. We want to attract, welcome, and serve old and new customers. The fastest and most effective way to do this is by email marketing. Simple...
You read that right. Email content is very much like any other content on the web – blog post, site page, social media post, video. It’s great! When your customer or reader feels like you’re writing to them. It stinks! When your message misses the...
Do your job precisely as if you were your own boss, and sooner or later you will be. The American system of free enterprise is based upon the premise that every individual may profit in proportion to his or her labors. In today’s hectic, highly competitive, global...
