SEO - Search Engine Optimization
If you haven't performed SEO tactics on a regular basis, then your website isn't being seen as relevant to the major search engines - or even to the 100+ search engines beyond Google and Bing. Keyword research and back link strategies are vital to a successful SEO program. It's what we do. It's what we know. By the way, you knew that Bing and Yahoo! have merged, and that Yahoo! search results are provided by Bing?
SEM - Search Engine Marketing
Also known as paid marketing or PayPerClick, it isn't just for Google. Bing offers PayPerClick opportunities. Websites relevant to your product or service offer banner ad opportunities. Many specialized search engines offer paid ad opportunities. PayPerClick is effective if managed properly. It's what we do. It's what we know.
SMM - Social Media Marketing
Are you using Social Media for your business? Do you blog? Are your profiles optimized? Are you getting sales leads? Contact us today to discuss a social media marketing strategy that works within your online marketing strategy.
Using Google Analytics, we create Goals and Key Performance Indicators to measure progress. We work with you to make sure you understand what 'the numbers' mean. Analytics is only a part of an online marketing program, but provides a lot of data and information that can help you make decisions that will positively impact your bottom line. It answers many questions: who's visiting the website, where they're visiting from, what keywords they used to get them to the site, what areas of the site they visited, where they stayed the longest, and more.
Need a reputation? We can build one for you.
Wonder what your reputation is - online and offline? We can tell you.
If you don't control your online reputation, then someone else will. It could be your customers or your competitors. We make sure that your company and website are listed correctly on internet 'yellow page' sites, customer review sites, aggregate sites and other places online. Some areas require that you, the business, claim your listing. If you haven't done it then chances are good your competitor has. Why would they do such a thing? To point your prospects to their site, of course. Already have customer reviews online? Are they good? Are they negative? Do you know? We can show you where your customer reviews are and what's being said. We can also work with you to repair a reputation - using only ethical and honest practices.
What used to be known as Public Relations is now Media Relations. We work with media representatives to ensure that your message, your business, your product, your employees are showcased to the public. Television, Radio, News Outlets in local and regional segments.
Video marketing is not a trend. It is an important element in online marketing. YouTube is good, but it's just the beginning. There are 50 more sites that host videos that you could be using in your online marketing strategy.
It's not dead. As a matter of fact, it's even more effective today than last year. Why? Because the average person who opts-in to receive your e-mail is knowledgeable about best practices. They know how to opt-in and they expect, no want, to hear from you. Communicate with your customers and prospects in a form they're familiar with - email works.
- Website design and creation
- SEO Search Engine Optimization
- Local, regional, national, international
- SEM Search Engine Marketing
- SMM Social Media Marketing
- Website Analytics
- Online Reputation Management
- Competitive Intelligence
- Market Research
- Content Creation
- Social Media Presence
- Video Marketing
- News Releases
- Article Marketing