Basic Market Research Survey

Basic Market Research Survey

To conduct a proper survey for market research purposes, the questions must be carefully crafted so as not to sway the view of the survey taker. And for the survey to be effective, those questions must be relevant. Don’t lead the person to answer a particular way....
Know Your Customer to Grow Your Business

Know Your Customer to Grow Your Business

KNOW YOUR CUSTOMER TO GROW YOUR BUSINESS Determine your target market. Not everyone will be your target customer. Find a niche. Really. Don’t think that everyone is a customer because they’re not. Did you know that at any given moment, only 3% of the people who see...
Webinar JEO Review – Get It Now!

Webinar JEO Review – Get It Now!

A Better, Less Expensive Webinar Software is Now Available! The Webinar Software Industry is now being disrupted! I’ve been a user of Google+ Hangouts – which stinks for me because I’m always being dropped! I’ve used RunClick – a...
A Tour of Facebook LIVE!

A Tour of Facebook LIVE!

Getting Started with Facebook LIVE! You’ve heard the buzz! You’ve seen the excitement! And, now you want to get involved with Facebook Live. This is a great decision and one that can give you a great edge over your competition … while helping you to...
Mindful Social Selling

Mindful Social Selling

Successful Social Selling It begins with you. Your mindset. Your attitude. What do you think of when you hear the word SALES? Do you squirm a bit and envision conversations where you’re trying to convince someone to buy from you? Or maybe you immediately say...
Stop Selling! Start Building Relationships

Stop Selling! Start Building Relationships

Social Selling Works! Really, it does. I know because I began using social selling tactics in 2008, mainly on LinkedIn, to build my Search by Burke business.  In 2014 I attribute 40% of the business for Search by Burke was from LinkedIn. The other 60% was from other...