White Hat SEO is using accepted industry tactics to maintain the integrity of your website and the search engine results pages (SERPs). This is what works for long term online marketing success.
Here are some White Hat SEO tactics commonly used by us:
- Internal Linking: having a sitemap on your website that provides link navigation, as opposed to drop down menu navigation, helps the search engines index those pages.
- Reciprocal Linking: also known as backlinking, is the exchange of links with other websites that in your industry. It is acceptable to link to any other website, but White Hat SEO tactics are to link only with relevant sites. So, if your site is all about gardening, then don’t link to a site that’s all about video games.
- Content: the more content-rich your site is, the more valuable it is to the search engines, visitors to the site and other websites in search of linking opportunities. Though time consuming, we recommend updating and adding content on a regular basis. This ensures quality information for your visitors, as well as making your site appear as a solid resource to visitors and others in the online community.
- Writing Articles: or blog posts, or forum posts, or as a guest blogger on someone else’s site. This is content that will build links back to your website, but don’t require a reciprocal link. There are many blogs to approach with the offer of guest posting, and quite a few article submission sites that can be used to post the articles to.
- SEO on Site: the use of keywords and phrases in the site content, meta tags and title tags for search engine indexing, maximizing the entire site so that it is attractive to the search engines.