If you search the blogosphere you’ll see hundreds of posts telling you that you should have Fan page and giving you many reasons why:
- it’s where your customers expect you to be
- it’s vital to your business growth
- it’s an important part of your overall marketing plan
All three of these are true. They’re also why we have our own Fan page.
Here are a few more reasons we’re on Facebook:
- it shows up in Google search results
- it adds branding value to our company
- it gives us an opportunity to chat with our Fans
Some more details about why you should have a Facebook Fan Page:
1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, Fan pages are not behind a login and search engines can index the page. Google started the inclusion of social platforms in the search results, other search engines have followed suit. What does this mean? It means that if you optimize your Wall posts, your Fan page will show up in search results!
2. Pages include links. Customized Tabs, using the Notes and Boxes tabs, and of course the inclusion of links in your posts,can get you some excellent facebook.com link credit.
3. Every Wall post shows up on your Fans’ News Feed, which is seen by each Fans’ Friends. And if the Fan comments on a post, even better. That encourages their Friends to see what the comment is about.
4. Make your Fan page before Facebook creates a Community Page and You control the page. If you’re too late, then do it anyway and promote the heck out it to override the Community Page.
5. Comments can be Promoted! Until you see the option in action, you don’t quite understand the value. Trust us – it’s valuable.
We create customized Fan pages. Including building out a landing/welcome page that includes Feeds appropriate to your business or industry – that provide metrics! Now, that’s not something you can get every day! At the moment, we’re the only provider of a Facebook App that gives quality metrics that you can base decisions on. Increase your Fan base, focus your next post on a popular item from the Feed, target your next email campaign based on those metrics – quality information that can result in increasing your bottom line. Contact us for more information about the feature.