Guest Blog Post by Kathy Estadt, CEO, Fresh Focus Group Brand reputation management has become essential for a wide variety of businesses. Social media can be a powerful tool for this type of promotion, and business owners can build a strong presence without ever creating a website. Chances are excellent that some customers are communicating [...]
Really. They did. How? By first connecting with one another online, of course. LinkedIn offers account holders, Basic and Premium, the ability to automatically show Twitter messages in their status updates. If you use WordPress or TypePad you can have each new post show on your LinkedIn page. A Facebook Fan page can be customized, [...]
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. The goal of the copy and design of a landing page is to get the prospect to complete your desired action. Here are some ways to drive traffic to a landing page: * a [...]
If you search the blogosphere you’ll see hundreds of posts telling you that you should have Fan page and giving you many reasons why: it’s where your customers expect you to be it’s vital to your business growth it’s an important part of your overall marketing plan All three of these are true. They’re also [...]
Email is still a highly effective tool to communicate your message to current and potential customers. And in these past 10 years it has become more defined, more refined, and more accepted by the general public. But, there are rules to follow…not just to make the campaign more effective or profitable, but to ensure that [...]