A July 2009 study by Nielsen found the following:
92% trusted “recommendations from people I know”
70% trusted “consumer opinions posted online”
We bet that those numbers are higher a year later. Why? Because of the inclusion of social media platforms like Facebook, Twitter and Digg. It’s where people connect, talk about purchases, then check out a product or service for themselves. These are the basics of driving traffic to a landing page or website. But once that new visitor is on the site, what are marketers doing to show off those positive reviews? Very little, it seems.
Check your website. Is there a tab titled “Reviews”? Or maybe a link on a product page for visitors to see customer reviews?
What about using those reviews directly in your marketing efforts?
Call us today to find out how to use those recommendations and reviews to get your message out!