There. We said it. It is that simple.
Why did you build the website?
Was it so you could turn on your computer and impress visitors that come to your office?
Was it because your manager of marketing said it was good idea?
Was it to type your brochure information onto the website, then tell people you meet at networking events that you have a site?
Or maybe you did it to avoid having to go to networking events?
OR
Did you do it …
so you could sell products online?
so you could get more sales leads?
Did you do it because your customers are online and you knew that you should be, too?
Did you get your website up and running so you could improve your bottom line and reduce your overhead?
From BusinessWeek.com (small business section):
“…Old is counting on foreign sales to expand his business from $1.25 million in revenue this year to $20 million in three years…A 54-year-old Marine veteran who speaks six languages and had a previous business trading aircraft internationally, Old says customers from around the world find him online, and vice versa.”
“…Online marketing and e-commerce have also enabled more small businesses to expand globally. Shipwire, a Palo Alto (Calif.)-based company that provides outsourced warehousing and shipping for online merchants…have gone from close to zero in 2007 to 20% of Shipwire’s business in 2009, says CEO Damon Schechter. “The merchants are pulling us to where we should be,” he says.”
“…If we’re spending anywhere, it’s on marketing. Lead generation. Web site upgrades. Social media. E-mail campaigns…”
If your website was created to get new business, new customers, new sales leads, repeat business…and you don’t have an active, online marketing plan, we need to talk. You’re losing money, losing new customers, missing opportunities. We can help. Contact us today.