Leadership Shares the Credit and Reserves the Blame

Leadership Shares the Credit and Reserves the Blame

By all means tell the world how good you are — but share the credit and reserve the blame. You should let others know of your achievements, with these provisions: Do it with your actions first and make sure you share the credit with others who helped you along the...
Basic Market Research Survey

Basic Market Research Survey

To conduct a proper survey for market research purposes, the questions must be carefully crafted so as not to sway the view of the survey taker. And for the survey to be effective, those questions must be relevant. Don’t lead the person to answer a particular way....
Know Your Customer to Grow Your Business

Know Your Customer to Grow Your Business

KNOW YOUR CUSTOMER TO GROW YOUR BUSINESS Determine your target market. Not everyone will be your target customer. Find a niche. Really. Don’t think that everyone is a customer because they’re not. Did you know that at any given moment, only 3% of the people who see...
The Art and Science of Leadership

The Art and Science of Leadership

The Art and Science of Leadership The greatest leader is not necessarily the one who does the greatest things. She is the one who gets the people to do the greatest things. – Ronald Reagan A few notes about Leadership for those who are building a team to have a...
What Goals Are You Setting For Yourself?

What Goals Are You Setting For Yourself?

What Goals Are You Setting For Yourself? A rudderless ship and a purposeless person are eventually stranded on desert sand. The goals you set for yourself — like the rudder of a ship — will guide you toward your destination, and without them, like a ship without a...
Opportunistic vs. Strategic

Opportunistic vs. Strategic

Are You Opportunistic or Strategic? Opportunity seekers think opportunistically and entrepreneurs think strategically. An opportunity seeker is always looking for the ‘next big thing’ to make lots of money from the hot opportunity of the moment. Their only criteria is...
How to Write a Book That Engages

How to Write a Book That Engages

Write a Book That Engages If you’re going to make money from Kindle, then you’re going to have to do some writing. Specifically, you’re going to have to write some books. And, these books need to be engaging both in terms of their title and conceptand in terms of...