There. We said it. It is that simple. Why did you build the website? Was it so you could turn on your computer and impress visitors that come to your office? Was it because your manager of marketing said it was good idea? Was it to type your brochure information onto the website, then tell [...]

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A July 2009 study by Nielsen found the following: 92% trusted “recommendations from people I know” 70% trusted “consumer opinions posted online” We bet that those numbers are higher a year later. Why? Because of the inclusion of social media platforms like Facebook, Twitter and Digg. It’s where people connect, talk about purchases, then check [...]

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A Blog, A Facebook Fan Page and A LinkedIn Account all Met in a Bar…

March 23, 2010

Really. They did. How? By first connecting with one another online, of course. LinkedIn offers account holders, Basic and Premium, the ability to automatically show Twitter messages in their status updates. If you use WordPress or TypePad you can have each new post show on your LinkedIn page. A Facebook Fan page can be customized, [...]

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Just What Is A Landing Page?

February 23, 2010

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. The goal of the copy and design of a landing page is to get the prospect to complete your desired action. Here are some ways to drive traffic to a landing page: * a [...]

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The Facebook Fan Page – Why do we have one? Should you?

January 23, 2010

If you search the blogosphere you’ll see hundreds of posts telling you that you should have Fan page and giving you many reasons why: it’s where your customers expect you to be it’s vital to your business growth it’s an important part of your overall marketing plan All three of these are true. They’re also [...]

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E-Mail Marketing and CAN-Spam Compliance

July 23, 2009

Email is still a highly effective tool to communicate your message to current and potential customers. And in these past 10 years it has become more defined, more refined, and more accepted by the general public. But, there are rules to follow…not just to make the campaign more effective or profitable, but to ensure that [...]

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White Hat SEO

May 19, 2009

White Hat SEO is using accepted industry tactics to maintain the integrity of your website and the search engine results pages (SERPs). This is what works for long term online marketing success. Here are some White Hat SEO tactics commonly used by us: Internal Linking: having a sitemap on your website that provides link navigation, [...]

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