Meet the Team
Charlene Burke founded Search by Burke LLC in 2008 to offer full-service research and online marketing to the business community. She has been online since 1995, saw the introduction of Google and has watched the industry evolve from a "wild west, anything goes" landscape to an empowering environment for any person wanting to communicate their message beyond their local community. Trained in all aspects of online marketing, she can be found doing keyword research and analytics, or creating an email campaign, or following up with a customer about a website question, or doing some competitive intelligence, or sometimes even making sure the online reputation management is on track. As an information professional, she is often called upon by clients to provide research for: new product launch, possible new market entry, competitor intelligence, business profiles of potential customers and more.
Bukie is a talented web developer, bringing years of experience to the team. Whether it's a basic 5 page informational site, a multi-cart ecommerce site built to serve both retailers and wholesalers, she is up to the task of making sure the site does exactly what our clients need it to do.
Paula is our copywriter. And can she write! Experienced with offline and online copy writing, she focuses on guiding the visitor throughout a website using best practices in Call to Action, while always focusing on the benefits of the product or service being offered on the site. Conscientious, creative and easy to work with are just a few ways to describe her work style.
Sheryl is our social media manager. She participates in the creation of the strategic plan so that all of her efforts support the clients' business goals: get quality sales leads and ensure a quality presence in social media. She is customer service savvy and is mindful of the fact that social media truly is customer service.
Dave is part of our SEO team, bringing excellent training and knowledge to each project. He lives for data and works closely with Charlene when needed to ensure that the client is being seen by the search engines.
Camille is our PPC expert. She can handle any campaign with any number of keyword groupings. Her talents lay in making sure our clients' budgets are reasonable while keeping the Cost per Click as low as possible. Which in turn makes sure our clients' PPC campaigns are successful.
Debbie is our PR specialist. She has an extensive background working in traditional Public Relations agencies, working closely with media representatives, and knows the importance of getting your message heard.
This is our core group. We add people if needed, experts we've worked with on other projects, and with whom we trust our client projects with. Every member of our team believes that the client comes first, and that their online presence and success is our top priority.
- Website design and creation
- SEO Search Engine Optimization
- Local, regional, national, international
- SEM Search Engine Marketing
- SMM Social Media Marketing
- Website Analytics
- Online Reputation Management
- Competitive Intelligence
- Market Research
- Content Creation
- Social Media Presence
- Video Marketing
- News Releases
- Article Marketing